13% of Audi Gross sales Electrical in USA, 12% of Volkswagen & Mercedes Gross sales Electrical — Charts

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It’s enjoyable and fascinating to have a look at which automakers lead full electrical automobile (BEV) gross sales within the USA, and to have a look at which auto manufacturers lead the market. I’ll get into that breakdown in a second. Nevertheless, first, much more enjoyable for me is taking a look at which auto manufacturers and teams are reaching a better share of their very own gross sales being electrical. So let’s begin with that.

Earlier than we get into the person manufacturers, word that 7.5% of US auto gross sales have been BEV gross sales within the third quarter of 2023. Except for the complete electrical manufacturers (Tesla, Rivian, Lucid, and Zevo), 7 auto manufacturers had a better BEV share than the US common.

As you’ll be able to see within the chart above and within the title, Audi led the way in which, with 12.7% of its automobile gross sales being BEV gross sales within the third quarter. Volkswagen was simply half a share level behind it, with 12.2% of its gross sales being BEVs. Mercedes (11.6%), Porsche (10.3%), Volvo (9.5%), and Cadillac (8.5%) took the following 4 pictures, exhibiting that it’s premium auto manufacturers which are main the way in which into an electrical future in america.

It’s the same story should you have a look at issues from an total group/company perspective. Volkswagen Group is king of the hill, with 12.1% of its automobile gross sales being full EV, adopted carefully by Mercedes (11.6%) after which Geely (9.5%) a bit decrease simply due to its Volvo possession.

Among the corporations that do very effectively in absolute phrases are way more reasonably place as soon as trying on the matter from this relative, adjusted perspective. Specifically, Ford, Hyundai, and Chevrolet seemed excellent when trying on the numbers in isolation.

However let’s soar into these absolute numbers a bit.

I’m throwing the pure-play EV startups again into the combo right here. We are able to see once more that Tesla dominates the BEV market within the US, and that is nothing new. Ford, Hyundai, Chevy, and Rivian are fairly shut and aggressive throughout the following 4 spots — and issues might flip round between them from quarter to quarter. Volkswagen, Mercedes, and Audi are a step change beneath them, however now we all know that these mid-table manufacturers are literally doing a lot better when it comes to share of their gross sales being electrical.

We might additionally discuss the entire laggards which are doing so poorly on all of those tables, nevertheless it looks like there’s no level in losing digital ink on these corporations at present.

Final however not least, although, we will soar into how the US BEV market is break up on a share foundation by auto manufacturers and teams.

Tesla nonetheless accounts for 54.5% of the US BEV market. That has shrunk in latest quarters, although, so one can surprise if it’s going to drop beneath 50% in some unspecified time in the future in 2024 as BEV fashions and gross sales from different automakers proceed to develop.

Trying simply at manufacturers, Ford is available in second place with 7.1% of the US BEV market and Hyundai is available in third with 5.7% share. If we have a look at it by total auto group, these latter two are primarily flipped — Hyundai–Kia will get second place (because of the addition of Kia’s EV gross sales) at 7.9% share whereas Ford stays at 7.1% share to seize the bronze. Then there’s Volkswagen Group, GM, and Rivian.

What jumps out to you from these rankings? What do you anticipate within the final quarter of 2023 and in 2024?