1st & 2nd Place Wins for Tesla in Europe

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Roughly 274,000 plugin automobiles had been registered in November in Europe, down 2% yr over yr (YoY), the market’s first drop since July 2022. The general market grew by 6% in what wasn’t a very good month for plugins on the continent.

Final month’s plugin car share of the general European auto market was 26% (17% full electrics/BEVs). With that consequence, the 2023 plugin car share remained at 23% (15% for BEVs alone).

Many of the plugin car misfortunes needs to be attributed to PHEVs, which had been down 15% YoY. BEVs had been up, if solely by 5%. Pure electrics accounted for 67% of all plugin gross sales in November, in step with the 2023 common of 67%.

The highlights of the month had been the first place and 2nd place wins for Tesla, with the Mannequin 3 ending fewer than 1,000 models behind the #1 Mannequin Y. However let’s look nearer at November’s plugin high 5.

#1 Tesla Mannequin Y — For the thirteenth month in a row(!), Tesla’s crossover was the most effective promoting EV in Europe, however this time, it had some competitors for the highest place, with its refreshed sibling Mannequin 3 ending simply 687 models behind. In November, the midsizer had 18,211 registrations. Nevertheless, this yr may very well be thought of “Peak Mannequin Y” in Europe. And that’s beginning to be seen within the YoY measures, because the crossover was down 7% yr on yr in November. I’m assured the Mannequin Y has already reached the market’s “pure limits.” In any case, the Mannequin Y, an costly midsize mannequin, is already Europe’s greatest promoting mannequin within the total market…. Additionally limiting its development is the refreshed Tesla Mannequin 3, which was up 43% YoY, even when Europeans aren’t actually into sedans as of late. Relating to final month’s efficiency, the Mannequin Y’s largest European markets included France (3,218 models), Germany (2,840 models), and the Netherlands (1,324), adopted by the Nordics — Denmark (1,701 models), Norway (1,496), and Sweden (1,236).

#2 Tesla Mannequin 3 — The sedan is experiencing a 2nd youth in Europe, because of the current refresh, and was delivered in giant volumes in Europe, scoring 17,524 registrations in November, 43% development YoY. The US sedan is predicted to have a robust finish of the yr, with the Mannequin 3 presumably breaking its sibling’s domination on the high of the rating in December, when the Toyota-fied sedan is predicted to have an above-average “excessive tide.” November’s efficiency, there’s an fascinating distinction to the Scandi contact of the Mannequin Y deliveries, with the Mannequin 3 scoring massive in Southern European markets. Except for Germany (1,937 registrations), all the different massive markets had a particular sunny facet: France (6,081 registrations), Italy (1,955 registrations), Spain (1,641), and … Portugal (1,209 models!!!) had been the Mannequin 3’s largest markets. A private be aware on the Mannequin 3’s efficiency in Portugal — the primary time I noticed the quantity, I needed to double test it. I simply couldn’t consider so many Mannequin 3s had been bought there. Whereas I imagined that it could be a query of time till the Mannequin Y reached this sort of quantity, I’d have by no means anticipated that in station wagon/crossover-friendly Portugal, the Mannequin 3 would pull a four-digit efficiency earlier than the Mannequin Y … I suppose this solely reveals the energy of the corporate automobile gross sales class within the total market.

#3 Skoda Enyaq — The Czech crossover is a positive worth within the EV enviornment, and has even managed to attain one other report month in November, with the great trying crossover ending the month with a podium presence because of 8,889 gross sales. Anticipate gross sales to proceed robust within the coming months, particularly now that manufacturing constraints have lastly ended. Relating to the Enyaq’s November outcomes, its largest market was Germany (3,588 registrations), adopted at a distance by France (600), the UK (505 registrations), and Switzerland (536 models).

#4 Audi This fall e-tron — Audi’s compact crossover gained one other high 5 presence in November because of 7,118 registrations. With elevated manufacturing availability, the Audi EV is now solely depending on demand to enhance its performances. Relating to the November efficiency, its principal market was the UK (2,150 registrations), adopted by its home market of Germany (1,640 registrations) after which Belgium (958 registrations), a recognized stronghold for the four-rings model, and Sweden (513).

#5 MG4 — The dragon slayer hatchback is fulfilling SAIC’s greatest expectations, with one other high 5 presence because of 6,413 registrations. With nearly unbeatable worth for cash, and the small element of being at the least 10,000 euros cheaper than its most direct competitors (the VW ID.3 and Renault Megane EV), the Sino-British mannequin is changing into the reference level in Europe’s compact hatchback class. This class was once the sheer definition of what a European automobile was, with examples just like the VW Golf, Skoda Octavia, and Opel Astra. Relating to the MG4’s November efficiency, this time its principal market was not the UK (1,745 registrations), with greater volumes delivered in France (1,871 registrations), adopted in third by Germany (1,106 registrations) and the Netherlands (419).

the remainder of the November desk, we should always spotlight the report results of the #6 BMW i4, 6,055 registrations. Even when it’s a placeholder mannequin, till the all-new, EV-dedicated Neue Klasse fashions land in 2025, the liftback BMW is doing its greatest to cease the gross sales bleed within the midsize phase, and these days, issues have been trying fairly good for it, with a few report performances in the previous few months.

The BMW iX1 additionally hit a greatest ever consequence, 5,538 registrations — a major instance of BMW Group’s robust leads to November. As well as, the veteran Mini Cooper EV posted a stable rating, 3,700 registrations.

In November, the most effective promoting plugin hybrid mannequin was one thing of a shock, with the Volvo XC60 PHEV scoring a report 4,474 registrations, which allowed the Swede to finish in #12, adopted by the Ford Kuga PHEV in #15 and the  Mercedes GLC PHEV in #16. Anticipate the German SUV to be a robust contender for the class title subsequent yr.

Under the highest 20, we also needs to spotlight the Peugeot 308, which had a report 2,566 registrations. Though, intriguingly, solely 214 models belonged to the BEV model…. Battery provide points, or the electrical 308 wants a value minimize?

Lastly, the Audi Q8 e-tron scored 2,974 models, a brand new greatest because the massive SUV was refreshed and gained the “Q8” moniker.

Wanting on the 2023 rating, with the Tesla Mannequin Y having twice as many deliveries because the runner-up Tesla Mannequin 3, and Tesla’s sedan now having a bonus of some 13,000 models over the #3 VW ID.4, the eye is targeted on the final podium place. However even there, it appears unlikely that there’s a final minute shock. Whereas the VW ID.4 isn’t in peak type, the 5,000-unit benefit it has over the brand new 4th positioned Skoda Enyaq needs to be sufficient to maintain it on the rostrum.

If the rostrum standings finish as they at present are, then the 2023 podium can be precisely the identical because the 2022 version, and it’ll mark the third consecutive win for a Tesla mannequin in Europe, after the Mannequin 3’s greatest vendor title in 2021 and the Mannequin Y’s win in 2022.

Wanting beneath, Audi’s This fall e-tron was once more on the rise, climbing to the sixth place, however with the #5 Volvo XC40 some 4,000 models forward, the German crossover ought to care extra about preserving the #7 MG 4 behind it than attempting to surpass the Swedish SUV…

The remaining place change got here within the second half of the desk, with the rising BMW i4 climbing once more, this time to #14 at the price of the Renault Megane EV. The German midsizer is seeking to attain the #13 Kia Niro within the final stage of the race.

Lastly, count on an intense battle for the final place within the desk in December, as the present place holder, the Kia EV6, has numerous fashions seeking to substitute it. There’s the lately rejuvenated Hyundai Kona EV, simply 194 models behind, then there’s the #22 Polestar 2 sitting solely 274 models beneath the Kia EV, and even the #23 Mini Cooper EV (1,153 behind) may make a final minute shock….

Within the auto model rating, Tesla is main with a cushty 12% share of the plugin market, nevertheless it has seen its share drop in November by 0.1% share. We shouldn’t learn an excessive amount of into this, as Tesla will recuperate share in December and can have a good time its third greatest vendor title in Europe, its second in a row.

Volkswagen had a cold and hot form of month. On one hand, it stopped the share slide by preserving the 8.2% it had in October, however alternatively, it was powerless to maintain a rising BMW (8.5%, up from 8.2%) from stealing its runner-up place.

Which means the 2023 podium is now replicating 2022’s last standing.

And it may very well be worse nonetheless for Volkswagen, as a result of #4 Mercedes (7.8%, up from 7.7%) can be on the rise, and with solely 0.4% share separating these two, we’d even see the German model being kicked off of the rostrum!

However whereas the Volkswagen model is in a sizzling mess, its premium cousin, Audi, is on the best way up. After a major rise from 5.4% share to five.6% in October, the Ingolstadt make was once more on the best way up, climbing to five.8% share in November and preserving #6 Volvo (5.6%) at bay.

Arranging issues by automotive group, the Volkswagen Group was as much as 21.2%, from 20.6% in October. That’s because of sensible performances throughout the board: from Cupra to Skoda (Enyaq report rating) and passing by Audi. That is added to a slight drop from runner-up Stellantis (13.7%, down from 13.9% in October), at present affected by BEV battery provide hunger, thus permitting the German conglomerate to extend its lead even additional.

#3 Tesla was all the way down to 12%, whereas off the rostrum, #4 BMW Group was as much as 10.1%. We have now an in depth race for #5 — present holder Hyundai–Kia (8.4%) is now simply a few hundred models forward of #6 Mercedes-Benz Group (8.4%, up 0.1%).

Lastly, an fascinating be aware on the general European market — the quickest rising manufacturers in November had been MG (+47% YoY), Cupra (+38%), and Skoda (36%), all manufacturers with profitable EV fashions. Coincidence?…