Company founder Laura Kantor mentioned she needs to vary the best way many manufacturers strategy sustainability, which is to speak about it solely on Earth Day or with a one off PR stunt.
The previous Singapore sustainability supervisor for meals supply model Foodpanda, Laura Kantor, has launched a advertising and sustainability company named Local weather Membership.
Kantor is greatest recognized within the trade for her time with Foodpanda, the place she spearheaded the launch of initiatives to chop single-use plastic cutlery from deliveries and for Foodpanda to change into the primary supply firm to ban the sale of shark fin. Her new company will give attention to embedding sustainability into company technique and “making sustainability a narrative value telling”.
Kantor mentioned in a press release: “Only a few companies take sustainability significantly. It’s typically solely talked about on Earth Day, or with a one-off PR [public relations] stunt, and it doesn’t need to be the case.”
“Our objective is to show sustainability right into a aggressive benefit – both by decreasing prices or producing income, whereas creating constructive influence, in order that enterprise leaders make sustainability a precedence.”
Local weather Membership will supply consultancy, technique and branding providers, along with workshops and inner worker engagement. Kantor launches her new enterprise after one yr with abillion, a plant-based food regimen app, the place she was chief advertising and influence officer.
Previous to abillion, Kantor was Singapore advertising and sustainability director for Foodpanda, a job she moved into after a stint centered on working the corporate’s advertising operate.
Her background is in advertising, having labored for promoting company Ogilvy and for British non-public healthcare Bupa.
