Prime Automakers in EV Market Share in USA — Charts

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Within the following article, we’ll be EV (full battery electrical/BEV) market share in three other ways for the 12 months 2024 and in the identical 3 ways for This fall 2024.

We’ll be analyzing the EV share of all auto gross sales for the auto manufacturers that produce and promote electrical automobiles within the USA, and we’ll be doing the identical for automotive teams and alliances. After that, we’ll be wanting on the share of the US EV market every of these manufacturers has earned. Then we’ll check out which auto manufacturers have been shifting the largest EV volumes.

Considerably shockingly, Mercedes tops the charts for the share of its gross sales which can be electrical (12.3%). Volkswagen follows, with 11.5% of its gross sales being electrical, or 11.1% within the case of Volkswagen Group. Apparently, the manufacturers within the prime 5 – 6 all occur to be premium manufacturers.

Three of the 4 manufacturers with 10% EV share or above are Volkswagen Group manufacturers, whereas the opposite one is Mercedes. You then’ve acquired Volvo at 8.3% and Cadillac at 6.2%. After these premium manufacturers, the outcomes actually aren’t nice (and one might argue the Volvo and Cadillac figures aren’t nice both), however maybe Hyundai will get a nod for being the mass-market producer with the best EV share (5.9%). Be aware that Volkswagen is a mass-market producer globally however is a extra restricted model with a premium really feel in the US.

Wanting on the 4th quarter outcomes doesn’t change rather a lot, however we are able to see that the EV share at Mercedes jumped just a few % (from 12.3% within the 12 months as an entire to fifteen.0% within the 4th quarter), Ford jumped up a pair % (from 3.8% within the 12 months as an entire to five.6% within the 4th quarter), Hyundai–Kia climbed just a little bit (from 4.2% to 4.8%), and Geely fell off a cliff (from 8.3% for the 12 months as an entire to 1.5% within the 4th quarter). Additionally, on the model aspect of issues, Cadillac grew just a few % (10.1% within the 4th quarter versus 6.2% for the 12 months as an entire). And take into account that the year-as-a-whole figures embody the 4th quarter figures.

Clearly, big-time laggards are Mazda and Toyota. Nonetheless, we must always be aware that there are manufacturers which can be worse, as some manufacturers don’t even promote any BEVs.

Leaping to the subject of BEV market share, Tesla guidelines the roost once more, with 56.2% of the US BEV market within the 4th quarter and 59.1% within the 12 months 2023 as an entire. I wrote about that rather more right here. Ford is notable at 6.5% in 2023 and eight.5% within the 4th quarter, and Chevrolet is the second most consequential mass producer at 5.6% in 2023 and 4.4% within the 4th quarter (however going the improper approach, reverse of Ford). You then already get to Rivian holding 4.5%–4.6%.

Mercedes and Volkswagen are in the course of the desk there, however they deserve a callout since they’ve such a excessive share of their gross sales being BEV gross sales (comparatively talking).

And, to wrap issues up, right here’s a have a look at those self same leads to quantity phrases reasonably than proportion phrases:

There’s quite a lot of work to do within the US market, with few shiny spots except for Tesla’s large management. What would we do with out Tesla?