Feb 2 (Reuters) – Spotify Know-how SA (SPOT.N), opens new tab introduced a brand new multi-year cope with comic and podcaster Joe Rogan on Friday, in a bid to faucet into the recognition of his present to drive its promoting income.
“The Joe Rogan Expertise” podcast, which debuted in 2009, has been an unique providing on the music streaming platform since 2020, with the corporate touting it because the most-listened-to podcast globally.
Spotify additionally stated it’ll quickly make Joe Rogan’s present out there on different platforms akin to Apple, Amazon and YouTube.
Joe Rogan has interviewed well-known politicians, businessmen and celebrities together with movie director Quentin Tarantino, singer Miley Cyrus and Tesla (TSLA.O), opens new tab CEO Elon Musk on his podcast.
Sweden-based Spotify is specializing in boosting advert income on its platform with the assistance of its promoting market for podcast publishers and creators – the Spotify Viewers Community.
“For the reason that podcast has been unique to Spotify, general podcast consumption on the platform has elevated by 232%,” the corporate stated, including its income final yr elevated 80% in contrast with 2021.
The multi-year cope with Rogan, which is estimated to be price as a lot as $250 million, includes an upfront minimal assure, plus a income sharing settlement based mostly on advert gross sales, the Wall Road Journal reported on Friday.
The corporate declined to touch upon the phrases of the deal however in an e-mail response stated the estimated worth of the deal talked about within the WSJ report was incorrect.
Spotify first added podcasts in 2015 and made a serious push into the medium from 2019, shopping for podcast networks Gimlet Media and Anchor FM and signing unique offers with actuality TV star Kim Kardashian and former U.S. President Barack Obama.
Learn Extra: Spotify indicators new cope with standard US podcaster Joe Rogan
