Tontong Yin knew from an early age that he needed to be an entrepreneur. Born and raised in China, Yin moved to america throughout his early maturity. After incomes his diploma in Grasp of Science in Worldwide Accounting from the College of Cincinnati, he moved to sunny southern California and started working as a monetary administrator at True Energy Photo voltaic.
Photo voltaic power fascinated Yin. He liked studying about the advantages of this clear power useful resource and was shocked extra individuals weren’t profiting from it. After arriving at True Energy, it dawned on Yin that the corporate had a novel alternative: convey photo voltaic power to the underserved Asian neighborhood. His ardour and drive to develop his native clear power financial system was unmatched, and True Energy shortly grew to 2 places. Right now, Yin is the CEO of True Energy, and in 2019 the dealership secured the coveted Grasp Seller title from SunPower.
Earlier than True Energy opened its doorways in 2011, many of the surrounding neighborhood had by no means heard of residential photo voltaic power. Those that had have been mystified by the idea. It wasn’t going to be straightforward, however Yin and the remainder of SunPower by True Energy staff have been decided to domesticate a real understanding of the financial, resiliency and environmental advantages of solar energy.
True Energy is an Asian-owned enterprise and boasts a largely Asian worker base. In efforts to unfold extra data of renewable photo voltaic power and its advantages among the many Asian neighborhood, SunPower True Energy Photo voltaic started attending the annual Asian American Expo. Greater than 100K individuals attend the packed occasion yearly which options cubicles from Asian-owned companies throughout each class in addition to cultural occasions and exhibits.
As a photo voltaic power enterprise, True Energy stood out on the Expo. True Energy is proud that right now 80% of their prospects are of Asian descent.
“Photo voltaic panels and storage batteries are nonetheless comparatively new expertise, and it may be troublesome for shoppers to just accept these new ideas,” mentioned Yin. “As an Asian run enterprise with a terrific status in the neighborhood, our prospects belief us to show them in regards to the potential of photo voltaic power to vary not solely their lives, however the lives of everybody they know.”
Right now, most of SunPower by True Energy’s new enterprise is generated by phrase of mouth. Clients inform their mates, coworkers and relations about their constructive experiences with photo voltaic power, they usually flip to True Energy as a trusted model to do the work.
As utility charges proceed to rise in California, SunPower by True Energy’s enterprise has seen a dramatic improve in curiosity of their companies. Previously three years, the corporate has seen a rise of fifty% in curiosity in solar energy, with most prospects buying bigger methods than earlier clientele. In 2023, the largest pattern Yin is seeing is an elevated curiosity in photo voltaic battery storage. Below the brand new internet metering legal guidelines in California, photo voltaic battery storage will assist householders get probably the most worth from extra photo voltaic power manufacturing.
Over time Yin has helped lead True Energy to rising success alongside rising demand for residential photo voltaic. However the true magic of True Energy comes right down to the facility of the solar.
As Yin places it, “Waking up every single day to assist extra individuals produce renewable power from the consolation of their houses offers us an unimaginable sense of accomplishment. Our dedication and exhausting work in selling renewable power has allowed extra of the Asian neighborhood to realize independence from always rising electrical energy prices, and energy their houses with clear, renewable power.”
