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Monday, December 23, 2024

Aurora Photo voltaic releases newest Photo voltaic Trade Snapshot


Aurora Photo voltaic has launched its second annual “Photo voltaic Trade Snapshot.” This report examines early 2024 U.S. residential photo voltaic traits via three distinctive knowledge sources: Aurora’s photo voltaic tasks database of greater than 9 million tasks over the previous two years; a survey of 1,000 U.S. householders about their photo voltaic adoption behaviors and motivations; and, a survey of 500 U.S. photo voltaic professionals on the state of the business.

Key findings embody:

Curiosity in photo voltaic is excessive, however householders are caught within the strategy planning stage 

  • Greater than half of house owners mentioned they consider photo voltaic is an effective funding. Nonetheless, 75% of house owners who should not have photo voltaic (however have an interest) mentioned general system and set up prices are an enormous concern.
  • Notably, 15% of house owners mentioned they had been paying for his or her PV system via a leasing program. Within the present high-interest price atmosphere, we anticipate this proportion will enhance as demand for leasing goes up. Training round third-party possession may open doorways for householders and installers to maneuver out of the “curiosity stage.”

Home-owner belief has declined, however hope stays within the energy of training

  • In 2023, 22% of house owners mentioned they had been unable to discover a reliable photo voltaic firm. In 2024, the numbers doubled: 44% of respondents mentioned it’s tough to find out which photo voltaic corporations are reliable.
  • Photo voltaic professionals backed this up — by far, the primary downside they face in 2024 is householders being reluctant to decide to quotes (38%). It’s extra essential than ever for photo voltaic gross sales professionals to teach householders.

Owners discover photo voltaic extra helpful when paired with storage and different vitality effectivity merchandise 

  • Solely 10% of house owners had battery storage, and so they overwhelmingly didn’t perceive net-energy metering (solely 16% had been acquainted with the time period). These numbers ought to enhance in future years as net-metering insurance policies are examined throughout the US and electrical energy charges proceed to rise.
  • The truth is, almost three-quarters of photo voltaic professionals reported seeing elevated curiosity in vitality storage + photo voltaic. Furthermore, 38% of house owners felt photo voltaic panels are extra helpful when paired with complete residence electrification.

Information merchandise from Aurora

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