WASHINGTON, D.C. – Progress Vitality, the nation’s largest biofuel commerce affiliation, introduced in the present day that the Get Biofuel shopper initiative has been acknowledged by the Academy of Interactive and Visible Arts (AVIA) for digital excellence.
Get Biofuel’s Inexperienced American Highway Journey obtained three w3 Awards: a gold award for social content material and advertising and marketing, in addition to two silver awards within the environmental and sustainability video and influencer advertising and marketing for social good classes.
“Now we have seen nice success with this shopper initiative that makes use of cutting-edge inventive parts and focused digital deployment to interact new audiences on the advantages of biofuels. We’re not solely thrilled to develop the bottom of shoppers who’re choosing Unleaded 88 when on the pump, but in addition honored to see this marketing campaign get the popularity it deserves,” mentioned Progress Vitality CEO Emily Skor.
The Inexperienced American Highway Journey initiative, which launched in February 2023, is a shopper engagement effort aimed toward elevating the advantages of upper biofuel blends. By displaying American drivers simply how simple it’s to make a greener alternative for his or her household and the planet when on the highway, a rising variety of shoppers are making the swap to Unleaded 88 (a gasoline mix of 15% plant-based ethanol also referred to as E15 that’s authorized for all vehicles 2001 and newer).
This summer time, by a partnership with Gold Medal Olympian and New York Occasions Bestselling creator Shawn Johnson East and her household, Get Biofuel was in a position to faucet right into a market of like-minded shoppers – busy households on the go – to showcase how a easy change on the pump might make a long-lasting affect on the planet.
“We liked partnering with Get Biofuel due to every little thing they stand for. As a mother, having greener, cleaner air for my children to develop up with is so necessary to me. Plus, we had such a blast on our Inexperienced American Highway Journey,” mentioned Johnson East.
The East Household took the primary Inexperienced American Highway Journey from Nashville, Tenn. to Dallas, Texas within the spring, after which headed out once more this summer time to Shawn’s hometown Des Moines, Iowa. They documented the journey alongside the best way with their social media followers, encouraging them to take their very own Inexperienced American Highway Journey with the assistance of totally deliberate highway journey itineraries and fast entry to the Get Biofuel Journey Planner to map out their route.
Be taught extra concerning the w3 Awards right here.
For extra details about Get Biofuel, click on right here.
