As a part of its ongoing work to boost consciousness about the advantages of recycling aluminium packaging, Alupro has launched an academic video taking viewers behind the scenes of the post-consumer journey – from recycling bin by to reprocessing.
Narrated by sports activities commentator Nick Heath, ‘Secrets and techniques of Aluminium’ “provides an entertaining perception into the round course of, whereas dispelling quite a few frequent myths and profiling the UK’s thriving aluminium provide chain,” says the group.
To make sure the movie is shared far and huge, a supporting social media consciousness marketing campaign will probably be run throughout Instagram, Fb and TikTok, whereas 3D artist and movement graphic designer Hashmukh Kerai has additionally been enlisted to create an animated interpretation of the journey.
Tom Giddings, govt director of Alupro, commented: “The aluminium packaging recycling course of could also be frequent information for the provision chain, however customers are nonetheless broadly unaware of what occurs to their waste as soon as it leaves the kerbside. Consequently, there’s a good quantity of misinformation and scepticism about how a lot packaging collected within the UK is definitely recycled.
“Secrets and techniques of Aluminium goals to dispel the myths and spotlight the infinite circularity of metallic packaging. In any case, 75% of all aluminium ever produced remains to be in use in the present day – an interesting statistic that highlights exactly why customers ought to observe greatest observe recycling pointers.
“However fairly than a dry, boring instructional movie, we wished to make it entertaining and interesting for folks to observe. Recycling isn’t boring or stale, so having the quirky commentary of Nick Heath will convey a enjoyable twist – aiming to encourage viewers, improve consciousness of the method assume twice about what to do with their used aluminium packaging.”
To seek out out extra about Alupro, head to www.alupro.org.uk. To observe The Secrets and techniques of Aluminium, go to https://youtu.be/Lg5fGVlp8YY.
