Bizarre Tesla Cybertruck Electronic mail — Does Tesla Want Gross sales ASAP? Simply Telling Cybertruck Reservation Holders To Chill?

Join day by day information updates from CleanTechnica on e mail. Or comply with us on Google Information!

I’ve nonetheless received one reservation for a Cybertruck. Tesla by no means actually emails about it. The truth is, except for a affirmation e mail when the reservation was made, I don’t recall receiving every other emails about it. Effectively, I received one tonight — only a couple hours in the past — and I’ve to confess that it comes throughout a bit bizarre.

As an alternative of highlighting the Cybertruck presentation that occurred on X (the social media platform previously generally known as Twitter), or sharing a number of the key details and specs of the Cybertruck, and even displaying me something noteworthy in regards to the Cybertruck, the e-mail shortly tries to get me right into a non-Cybertruck Tesla.

The transition from mentioning my reservation within the e mail title to making an attempt to push me into a very totally different Tesla was so odd that I wasn’t even positive for a couple of minutes if I used to be understanding it accurately. “Is that this hyperlink imagined to take me to the Cybertruck web page? Or are they actually simply making an attempt to get me to purchase a Tesla Mannequin S, Mannequin X, Mannequin Y, or Mannequin 3?” (Additionally, notice that I have already got a Mannequin 3, and the e-mail doesn’t acknowledge that in any respect.)

The article title is that this: “Expertise Tesla Earlier than Your Cybertruck Arrives.” (Once more, I’m already experiencing Tesla — I’ve had a Mannequin 3 for greater than 4 years.) Right here’s the physique of the e-mail that adopted:

So, these are the steps:

1. “Cybertruck is Right here”
2. Your reservation is instead in line. (Wasn’t it at all times?)
3. How about you go purchase or lease a totally different Tesla as a substitute?

Wait, what?

If you happen to’re inquisitive about what the asterisk is for, right here’s the textual content within the footnote: “*Energetic Cybertruck reservations positioned earlier than November 30, 2023, qualify for $1,000 off any new Mannequin S, Mannequin 3, Mannequin X or Mannequin Y ordered by December 31, 2023. Used autos are usually not eligible. Supply is proscribed to 1 per buyer account, is nontransferable and could also be mixed with different affords. Phrases are topic to vary with out discover.”

There are solely two takeaways I can come away with from this e mail: 1) Tesla must promote extra autos ASAP, and a couple of) the Cybertruck gained’t be produced for many of us for fairly some time nonetheless.

Naturally, I already knew high-volume Cybertruck manufacturing was nonetheless far into the long run — Elon Musk mentioned as a lot on the final quarterly convention name for shareholders. Nonetheless, this e mail shocked me a bit, and whether or not I’m proper or fallacious on this studying of it, it comes throughout as a determined transfer. Effectively, both Tesla urgently must promote extra autos, or the corporate is simply making an attempt to ship a message to reservation holders that the Cybertruck isn’t prepared for them but, they shouldn’t bug the corporate asking about once they’ll get theirs, and they need to simply get into one other Tesla proper now whereas they prepare for a protracted or long-ish wait.

What do you assume? Simply an innocuous try to stimulate just a few extra gross sales? A yellow flag warning of low demand? A slick approach to inform Cybertruck reservation holders to relax, to not contact Tesla about their reservations, and to attend for manufacturing to ramp up?