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MADRID, Spain — Dongfeng Motor grandly held Dongfeng Model Day in Madrid, Spain. The occasion was attended by Ma Lei, Managing Director of Dongfeng Motor Company Worldwide Enterprise Division and China Dongfeng Motor Trade Imp. & Exp. Co., Ltd., together with the chief group of Spanish companion Salvador Caetano Group. Notable figures from {industry} associations comparable to FACONAUTO, AEDIVE, ANFAC, and GANVAM have been additionally current. Alongside media representatives and European companions, greater than 180 folks witnessed the brand new chapter of Dongfeng Motor’s improvement within the European market.
Introducing Excessive-Worth Fashions for Native Market Development
DONGFENG Motor has launched its three main manufacturers—DONGFENG, VOYAH, and MHERO—collectively within the Spanish market. The corporate introduced the official launch of its high-end new power SUV VOYAH FREE, MPV VOYAH DREAM, and luxurious electrical off-road automobile MHERO I in Spain. These automobiles provide native customers a high-value expertise that mixes cutting-edge know-how and distinctive efficiency.
VOYAH FREE
VOYAH FREE highlights unique Chinese language model magnificence, absolutely embodying the model slogan “Freedom to Discover”. VOYAH DREAM, as “Dream Cell Citadel”, has been designed to supply spacious seven-seat structure appropriate for varied situations, that ship sensible and versatile selections for Spanish customers.
MHERO I
As a luxurious electrical off-road automobile, MHERO I is supplied with the MORA clever off-road platform and four-motor drive offers highly effective efficiency. Accelerating from 0 to 100 km/h in simply 4.2 seconds, with a most energy of 800 Kw and torque of 1400 N·m, it seamlessly blends off-road and clever electrical applied sciences. The MHERO All-Terrain System helps 5 off-road driving modes, “snow, mud, sand, rock and water”, guaranteeing a singular expertise throughout various terrains.
DONGFENG
The occasion additionally featured the revealing of the VOYAH idea automobile i-Cozy, together with DONGFENG mainstream new power automobiles DONGFENG BOX and DONGFENG 007. DONGFENG BOX is slated for launch in varied European international locations by the second half of 2024, which showcases DONGFENG dedication to enhancing abroad new power product lineup.
Distinctive R&D Prowess Enhancing Consumer Expertise
With a wealthy heritage relationship again to 1969, DONGFENG leverages its 55-year legacy to ship distinctive car-making high quality, superior R&D capabilities, and dependable service community. The corporate’s 4 main R&D facilities in Wuhan, Xiangyang, Shanghai, and Trollhättan, outfitted with over 14000 R&D consultants, drive steady innovation by means of the “Know-how Leap” initiative. Furthermore, DONGFENG concentrate on inexperienced effectivity aligns with the {industry}’s push in direction of the “twin carbon” objective, that includes industry-leading inexperienced product improvement, manufacturing practices, and worth chains. By 2024, all new fashions underneath the DONGFENG unbiased passenger automobiles model will obtain full electrification.
From Norway to Spain, from the Scandinavian Peninsula to the Iberian Peninsula, DONGFENG Motor has entered international locations comparable to Norway, Denmark, the Netherlands, Germany, Switzerland, and Italy. Sooner or later, DONGFENG will proceed to deepen its presence within the European market, collaborating with native distributors to share alternatives, search frequent improvement, and create a brilliant future collectively. DONGFENG goals to constantly improve its localization capabilities, enhance after-sales service, and steadily increase its model affect and product competitiveness in abroad markets by means of diversified product experiences and advertising actions.
DONGFENG is dedicated to “DRIVE YOUR DREAMS” model mission, delivering user-centric innovation and a superior journey ecosystem for world prospects. With plans to deepen partnerships and improve model affect in Europe, Dongfeng is poised for continued success.
“We’re working to strengthen our provide chain globally as an integral a part of our internationalization technique,” Mr. Ma Lei acknowledged on the Spain occasion.
“Within the subsequent three years, Dongfeng will make investments extra in analysis and improvement bills and proceed to spice up a collection of modern merchandise in automobile platforms, powertrains, and forward-looking know-how, which can promote Dongfeng to speed up the transformation right into a technology-based enterprise,” a Enterprise Wire press launch states.
Information and pictures from Dongfeng.
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