Environmental issues immediate customers to shift diets, survey finds

Almost half of customers who’re altering what they eat are doing so due to issues in regards to the atmosphere, in line with a new world survey by GlobeScan and the Marine Stewardship Council (MSC). We surveyed over 27,000 folks in most people throughout 23 nations and requested them if their diets have been altering. That is the fifth wave of our biennial world analysis research with MSC on client perceptions about seafood and sustainability points.

Shoppers are extra acutely aware than ever about how their meals decisions affect the planet. Of the greater than 22,000 individuals who mentioned they have been altering their diets, greater than 4 in 10 say it’s due to environmental causes, alongside well being and worth. The most important change to folks’s diets is within the consumption of purple meat, similar to beef and lamb, with 39 % of these surveyed saying they’ve decreased their consumption over the previous two years. One in 10 say they’re consuming extra seafood, whereas 3 in 10 say they’ve been consuming much less. Over 1 / 4 of survey respondents (27 %) say they might eat extra seafood sooner or later in the event that they knew it was not inflicting hurt to the ocean. 

What does this imply?

These outcomes mirror our broader findings in our annual Wholesome & Sustainable Residing research and the general public’s notion of the challenges that the world faces. Even throughout a cost-of-living disaster, environmental points are nonetheless a serious concern to customers. Environmental issues are an essential motivator for altering the way in which we eat, whether or not it’s consuming much less purple meat or consuming extra sustainable seafood. This presents a possibility for manufacturers to higher interact customers; they will achieve this by leveraging third-party certification organizations such because the MSC, which acknowledges and rewards sustainable fishing practices to assist protect the oceans for future generations.

Survey Query: What are the explanations for altering your weight loss plan?

Supply: GlobeScan/Marine Stewardship Council Shopper Insights Survey (survey of 27,000 folks in most people throughout 23 nations in 2024)