Fiat Makes A Splash With The US Launch Of The 500e

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Just lately, Fiat launched the newest model of the 500e to the USA. However, the corporate didn’t wish to simply put out a press launch. Fiat wished to do it with some fashion and a few aptitude to actually get the phrase out. A particular video, additionally commemorating World AIDS Day, showcases the debut of a particular model of the automobile, the Fiat (500e)RED. The video brings collectively Olivier Francois, CEO of FIAT and world chief advertising and marketing officer of Stellantis, and Bono, the lead singer of U2 and co-founder of ONE and (RED). This launch occasion happened on Friday, December 1st.

As a substitute of beginning out on a stage someplace, the video begins with a parking storage, and with Francois getting in a deep purple Fiat 500e. He then greeted the viewers in a really down-to-earth means. The plan? To take the automotive from Los Angeles to Las Vegas.

Within the video, he drives round to totally different locations whereas explaining that individuals can order the automotive at present for arrival early subsequent yr. All of it begins out with the red-on-red-on-red model of the automobile, to have a good time (RED), a corporation that seeks to eradicate AIDS in Africa, amongst different issues.

It additionally offers the corporate a great likelihood to speak up its advantages. A simplified (however not overly simplified) inside, environmental friendliness, and dealing with (seen on the display however not mentioned). It may be ordered with a house charging station or charging credit, included within the worth. It’s bought first rate vary for native driving in cities, too.

He results in Las Vegas in entrance of the sphere, and it reveals off the automobile behind him. As a substitute of throwing a live performance, Bono reveals up in a video name sitting in his personal 500e in Vegas, additional spreading the message of (RED).

Full particulars on the automobile might be discovered right here and you can even discover ordering particulars right here.

What’s Nice About This

I’ve at all times discovered the conventional means of doing automotive bulletins fairly tacky. Throwing a live performance occasion that focuses extra on the celebrities than the automotive itself mixed with an excessively rock concert-like presentation with the automobile driving on the stage is simply cliche at this level, and might distract from what folks actually wish to learn about a brand new automotive.

However, this extra down-to-earth method, even when it’s nonetheless performing, reveals the automobile on the street, touts its options, and offers clients some details about a trigger they’ll help. As a substitute of being fully shallow, this went deeper whereas additionally being accessible.

I’d actually wish to see extra automotive corporations do stuff like this. Not solely is it in all probability cheaper, however it’s extra substantive than an enormous rock present usually. It’s enjoyable to get free journeys out to these occasions, in fact, however from the attitude of a buyer sitting at house, this makes much more sense. There could also be some center floor between this and the massive occasions value exploring, too, however I personally like this rather a lot.

Featured picture present by Fiat.