May the New Fiat 500e Revive the Fiat Model within the USA?

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Fiat is bringing its new 500e to the US, and we can have a author who really owns a 500e testing it out on the roads of Miami quickly. We’re excited, as a result of the Fiat 500e has at all times been a enjoyable, cute, interesting electrical automotive — and the brand new model presents large enhancements.

However there’s extra to it for me than only a enjoyable new EV. I really thought Fiat was on the verge of leaving the US market. I monitor quarterly US auto gross sales by model, and Fiat’s gross sales have been falling for years. They’ve gotten fairly minimal. For a market as large because the US, it virtually doesn’t appear attainable. After all, Individuals are usually not identified for purchasing small automobiles, so it’s  each not that shocking and appeared ominous for Fiat. So, I figured that we’d get an announcement from Fiat quickly that it’s pulling out of the US market.

Nevertheless, then we acquired information of the Fiat 500e’s coming relaunch within the States. And the automotive is sort of a giant hit in Europe, so there’s no good purpose it couldn’t discover consumers within the US. We’ll see what’s to return from the little cutie, however it is perhaps simply what the little Italian Stellantis model must revive itself on this facet of the Atlantic.

And excellent news on the road is that the 500e is drawing loads of curiosity at Fiat sellers already, forward of launch. “The model’s buzz-building technique has prompted some sellers to ask about including the single-vehicle line, Fiat North America chief Aamir Ahmed mentioned.”