WASHINGTON, D.C.—Development Power, the nation’s largest biofuel commerce affiliation, kicked off a brand new advert marketing campaign in the present day, inviting customers throughout the Midwest to decrease their emissions and their prices by choosing Unleaded 88 on the gasoline pump. Launched underneath the banner of Development Power’s client advertising and marketing initiative Get Biofuel, the marketing campaign lets drivers know that “nature will thanks” for selecting Unleaded 88, a gasoline mix made with 15% American bioethanol (also called E15).
“Nature will thanks for making the easy resolution to decide on Unleaded 88 when filling up this summer season,” mentioned Development Power CEO Emily Skor. “Not solely does this gasoline choice decrease carbon emissions, it additionally saves customers cash, and better of all it may be utilized in 96% of vehicles on the street in the present day.”
“We’re excited to launch this new marketing campaign and hope it encourages increasingly drivers to decide on the more-affordable, cleaner-burning choice on the gasoline pump. Shoppers don’t want to purchase a brand new car to cut back carbon emissions—all they must do is choose Unleaded 88 to know they’re making a distinction,” Skor added.
The Get Biofuel initiative raises consciousness round gasoline blends like Unleaded 88, educating and interesting goal audiences through social media, digital content material, and search to drive customers to the Get Biofuel Gasoline Finder, a location device that helps drivers navigate to stations that promote this earth-friendly gasoline choice.
“For drivers trying to scale back their carbon footprint and lower your expenses on the pump, Unleaded 88 is an more and more well-liked choice,” mentioned Lance Klatt, Government Director of Minnoco Fuels. “This marketing campaign will assist us ship that message and encourage our clients to make the most of the price financial savings supplied by this lower-carbon gasoline. We’re proud to accomplice with Development Power as they lead this trade effort to broaden the marketplace for low-cost, low-carbon biofuels.”
The marketing campaign launches in the present day throughout six states. Taking part retailers embrace Thorntons, Casey’s, Kum & Go, Household Specific, Kwik Journey, Kwik Star, and Minnoco. Watch the newest adverts right here and study extra with this one-pager.
