It’s attention-grabbing to look at the ultra-right-wing Heritage Basis, by way of its media arm The Each day Sign, use PR to ahead its messages. They begin off with the identical framework that all of us use:
Discover a piece of breaking information that has some conceivable relation to the story you’d wish to ship to your viewers, after which write one thing that connects the 2. The problem: be certain the connection between the information and your message isn’t so far-fetched that you simply appear to be a idiot, which is exactly what has occurred within the case beneath.
Right here’s the connection that the Each day Sign makes in this piece:
Information: Cargo ship crashes into bridge in Baltimore
Message: If U.S. maritime regulators weren’t distracted by the unconventional left’s concern for local weather change mitigation, this wouldn’t have occurred.
Now, does this sound like utter crap to you? In all probability, however that’s since you’re not an everyday shopper of this rubbish, and also you don’t have an urge for food for “data” that’s written solely as a result of it helps your political factors of view.
