PRYSMIAN UNVEILS NEW GLOBAL BRAND TO SUPPORT ITS COMMITMENT TO LEAD THE ENERGY TRANSITION AND DIGITAL TRANSFORMATION CHALLENGES

New model id developed in partnership with Interbrand

Milan, 22 February 2024

It is a true model evolution that shapes the Firm’s route in direction of a brand new period, as a part of the brand new technique “Join, to Lead”, introduced on 5 October 2023 throughout the Capital Markets Day held in Naples. In reality, the brand new look of Prysmian’s international model is a each day reminder of the group’s focus and sense of accountability in connecting tens of millions of individuals to a sustainable future and of the respect for the group’s founding values.

The group’s new model id stems from a deep reflection on the Firm’s objective, specifically to grab the alternatives of sustainable growth for the planet and to guide the power transition and digital transformation by creating more and more resilient, high-performing, sustainable and revolutionary merchandise, whereas creating tangible worth for its clients and the communities and areas by which the group operates. For Prysmian, sustainability just isn’t solely a enterprise driver, but additionally a dedication to creating a long-term contribution when it comes to setting and other people safety.

The brand new visible id, which has been primarily developed digitally, displays the model’s dedication to embrace new methods and a brand new company objective. The image form reveals a hidden ‘p’, along with recalling the round financial system idea, whereas the blue-to-green gradient color displays the Group’s dedication to the event of renewable power. The enduring brand, interpreted with a up to date and dynamic design, connects the ideas of custom and evolution. The whole visible system and the brand new payoff “The Planet’s Pathways” embody the position that Prysmian goals to play in shaping a greater future and in paving paths for an more and more sustainable and digital future for our planet.

“By this rebranding, we’re aligning Prysmian’s picture to the modifications the Group is present process and to the fast evolution of our industrial sector, an evolution we intend to guide,” commented Maria Cristina Bifulco, Chief Investor Relations, Sustainability and Communication Officer, Prysmian. “The worldwide challenges and alternatives we face require us to place our organisation’s energy and experience on the service of our clients, companions and all our stakeholders to drive new types of power and knowledge to each nook of the Earth. 

“We live by means of a brand new period by which manufacturers are more and more necessary and increasingly more anticipated to convey management and accountability,” said Manfredi Ricca, International Chief Technique Officer, Interbrand. “The evolution of Prysmian’s model displays its consciousness and its dedication to take a number one position in driving the power and digital transition to form a greater future for our planet.”