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Škoda Enyaq & Excellent function the ‘Purple Automotive’ for Tour director Christian Prudhomme
Mladá Boleslav — Škoda Auto marks its twenty first consecutive yr because the official principal companion of the Tour de France. The 111th iteration of the world’s most well-known biking race begins on 29 June with the Grand Départ in Florence, Italy. For the primary time, the occasion is not going to end in Paris this yr, because of the Olympic Video games beginning within the French capital only a few days later. On most levels, the all-electric Škoda Enyaq shall be serving Tour director Christian Prudhomme because the ‘Purple Automotive’, main the peloton all through the race. The route will take the 176 riders and 205 Škoda assist automobiles throughout 21 levels and almost 3,500 kilometres to achieve Good on 21 July. Via the carmaker’s social media channels and the WeLoveCycling web site, followers can entry unique background info and compete for thrilling prizes. In February this yr, Škoda Auto underlined its dedication to biking, extending its partnership with the biking occasion’s organiser, A.S.O., till 2028. The Czech carmaker can also be supporting the Tour de France Femmes avec Zwift for the third consecutive yr.
Martin Jahn, Škoda Board Member for Gross sales and Advertising and marketing, feedback: “For over 20 years, Škoda has been carefully related to skilled biking. By extending our settlement till 2028 earlier this yr, we exhibit our agency dedication to A.S.O. and the worldwide biking neighborhood. Within the coming weeks, our focus shall be on the Tour de France and the athletes’ spectacular performances. We are going to have interaction followers within the racing motion via our WeLoveCycling platform below the motto ‘What’s your Tour?’ – providing behind-the-scenes insights, contests, reside impressions from the route, and interviews with followers carried out by former British skilled bike owner Cameron Jeffers on our official social media channels.”
Complete automobile fleet for the race organisers
The race director Christiane Prudhomme will lead the peloton within the Purple Automotive outfitted with particular options corresponding to a panoramic sunroof and state-of-the-art communication expertise. This yr, the all-electric Enyaq and the model’s flagship Škoda Excellent will function his cell command centre. The official fleet of the Tour includes 205 Škoda autos, which can accompany the peloton of 176 cyclists in 22 groups over the whole 3,492 kilometres throughout 4 international locations: Italy, San Marino, Monaco, and France. The 21 levels embrace eight flat sections, 4 hilly levels, seven mountain levels, and two time trials, passing via the Italian Apennines, the Italian and French Alps, the Massif Central, and the Pyrenees.
Škoda and the Tour de France — a 21-year partnership
Since 2004, Škoda Auto has constantly supported the world’s largest biking occasion because the official principal and automobile companion. Moreover, for the 14th time, the Škoda Design Staff is liable for crafting the crystal glass trophies for the general winner and the leaders of the factors, mountain and younger rider classifications within the Tour de France. For ten years, the Czech automotive producer has additionally sponsored the inexperienced jersey for the chief of the factors classification.
Likelihood to win a visit to the Tour de France 2024
On the WeLoveCycling web site, followers can participate in contests to win thrilling prizes, corresponding to premium bicycles, authentic signed inexperienced jerseys, biking gear and rather more. The grand prize is a Škoda-organised three-day journey to this yr’s Tour de France. This unimaginable expertise contains accompanying the peloton in a Škoda automotive, flying in a helicopter over the route and using with biking legend and Tour de France winner Andy Schleck. As a part of the ‘What’s Your Tour’ marketing campaign, former British skilled racer Cameron Jeffers will present unique background info, ambiance and interviews immediately from the race. Followers can entry this content material below the #whatsyourtourde hashtag on social media channels. Moreover, via the Tour de France Cellular App powered by Škoda, supporters can comply with the reside motion on the monitor, obtain the most recent updates, and luxuriate in charming behind-the-scenes tales.
Škoda’s dedication to biking rooted within the firm’s historical past
The historical past of the Czech automaker is carefully linked to bicycles: In 1895, Václav Laurin and Václav Klement based a bicycle manufacturing facility in Mladá Boleslav, and bicycles and biking equipment have been a part of the corporate’s prolonged product vary for a few years. Škoda Auto has not too long ago renewed its partnership with A.S.O. and helps a complete of 20 worldwide skilled and newbie sports activities occasions. Moreover, the carmaker sponsors the Czech stage of the nationwide newbie race L’Étape du Tour de France. Since 2022, Škoda Auto has additionally supported the Tour de France Femmes avec Zwift, which this yr begins on 12 August in Rotterdam, Netherlands, and concludes after eight levels on 18 August in Alpe d’Huez.
Observe the TDF at WeLoveCycling.com
Supply: Škoda
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