US Audi EV Gross sales Develop 29%, BMW EV Gross sales Develop 63%

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I revealed an extended article yesterday on Tesla’s drooping gross sales within the 1st quarter of 2024 — in comparison with the 4th quarter of 2023 and even the first quarter of 2023. Some readers requested for broader context. Properly, two of the automakers most just like Tesla in school and automobile value are Audi and BMW, they usually simply reported that their full electrical automobile (EV/BEV) gross sales grew 29% and 63%, respectively, yr over yr (YoY). So, on this case, the broader context is that the competitors is doing properly.

Audi has a number of fashions and mannequin variants to select from: the e-tron GT (+7%), the This fall e-tron (+14%), the This fall Sportback e-tron (+54%), Q8 e-tron (+53%), and the Q8 Sportback e-tron (+34%). Mannequin by mannequin, Audi EV gross sales are up. You may see extra particulars on these fashions’ gross sales (and others) within the following quarterly gross sales chart from Audi:

That mentioned, Audi gross sales have been down general — by 16% yr over yr within the 1st quarter. Additionally, Audi EV gross sales have been down quarter over quarter — from 7,411 within the 4th quarter of 2023 to five,714 within the 1st quarter of 2024. So, it’s really a little bit of a blended bag with Audi.

Let’s take a look at BMW now.

Sadly, BMW presents a difficulty — it doesn’t publish figures for the BMW i4, i5, or i7. These fashions’ gross sales are apparently simply rolled into 4 Sequence, 5 Sequence, and seven Sequence gross sales knowledge. I’m undecided why BMW doesn’t publish particular gross sales knowledge for these fashions, particularly when it presents i3 knowledge. Nevertheless, BMW did say that it bought 10,713 EVs within the first quarter, and gave the aforementioned stat that EV gross sales have been up 63% yr over yr.

Contemplating BMW gross sales are up barely general, that’s a very good signal for BMW’s EV gross sales rising general in quantity phrases. The iX, the one EV mannequin BMW presents, was up 25.3% from Q1 2023 to Q1 2024 — from 2,351 gross sales to 2,945 gross sales.

So, BMW is trying good in 2024 and Audi is a blended bag, with EV gross sales up however general gross sales down. We’ll see what comes of the rest of 2024.