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Waymo has been increasing fairly a bit up to now yr, and now it’s trying to drum up much more enterprise with a intelligent, cute, artistic new advertising marketing campaign. In San Francisco, Waymo has slipped little advertisements into fortune cookies at dozens of Chinese language eating places.
Solely in San Francisco do you open a fortune cookie and discover a Waymo advert pic.twitter.com/FKH2qEwRBI
— Biz Carson (@bizcarson) September 27, 2024
The advertisements embody the slogan “The long run is right here” (just like the CleanTechnica slogan “The long run is now”). As you may see within the image above, there’s additionally a QR code to take you to the Waymo One app — the place you may begin reserving robotaxi rides. It looks as if this may very well be a good way to get extra individuals to obtain the app and use the service who’re nonetheless simply utilizing Uber/Lyft or — the horrors — regular taxis!
What this tells me is that, as Waymo has been ramping up, it wants some assist now discovering extra clients.
So far as we’re conscious, Waymo hasn’t tried out this new guerrilla advertising marketing campaign within the different cities the place it operates — Austin, Los Angeles, and Phoenix. Possibly quickly? Or perhaps they’ll strive one thing else there?
“And that future-is-here theme is definitely the throughline of a bigger marketing campaign of outside and social-media advertisements in a number of markets touting a driverless future that has, the truth is, arrived—the place rush hour turns into a time to calm down or put together for a date and even follow the French horn whereas your Waymo takes you wherever you’re going,” Quick Firm writes.
Waymo additionally simply signed an settlement with Hyundai to make use of its IONIQ 5 electrical automobiles for robotaxi companies, and in addition has Zeekr electrical automobiles ready within the wings. Waymo lately expanded in New York. And it unveiled a cheaper new Waymo Driver robotaxi platform that may function nicely in numerous climate circumstances. Moreover, Waymo lately doubled its robotaxi journeys in simply 3 months. Issues are taking place in Waymo world.
For extra from a standard person’s perspective, listed here are a few latest opinions of the Waymo robotaxi person expertise:
First & Second Waymo Expertise Throughout the Metropolis
Easy, Punctual, Simple — third, 4th, & fifth Waymo Experiences
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