Well being and local weather high shoppers’ considerations in regards to the meals system, report finds

Since 2021, GlobeScan has partnered with EAT, a science-based international platform for meals system transformation, to conduct the Grains of Reality client analysis collection. This annual survey, performed in 31 markets worldwide, delves into shoppers’ considerations in regards to the present meals system, their attitudes and behaviors towards consuming wholesome and sustainable meals, and their viewpoints on who ought to lead the transformation of the meals system. 

The newest version of the examine reveals that customers worldwide consider that malnutrition, pesticides, weight problems and diet-related well being points, and plastic waste from meals packaging are probably the most regarding elements of the meals system (i.e., how meals is produced, processed, shipped, saved, offered to shoppers, and disposed of), though concern is excessive throughout a good broader vary of points corresponding to meals waste, unequal entry to nutritious meals, and animal welfare. About three-quarters of the worldwide public specific not less than some concern with the high points. Older folks are usually extra involved about these points than those that are youthful. 

What does this imply?

These outcomes strongly emphasize the significance of the connection between well being and sustainable meals. The highest 4 food-system points shoppers are most fearful about are both straight associated to human well being (malnutrition or weight problems) or sit on the intersection of human well being and the atmosphere (pesticides utilized in agriculture and plastic waste from meals packaging). To have interaction with shoppers on sustainable meals or diets, governments and companies should account for public well being considerations, whether or not by means of coverage design or product innovation. 

Survey Query: There are numerous elements to how meals is produced on the farm, processed, shipped, saved, after which offered to shoppers and disposed of. Please price how involved you might be about every of the completely different components of this meals system: Very involved, considerably involved, neither involved nor not involved, not very involved, by no means involved.

Supply: GlobeScan and EAT Grains of Reality Report (survey of 29,565 folks in most of the people throughout 31 international locations and territories in July- August 2023)